How does a maid service go about using social media? Let’s face it. What’s ‘social’ about cleaning, right? And yet, other maid services are nailing it online. But how do they do it? For most business owners, social media is a foreign land, and yet these days, without exception, social media is where you will find your next client.
Ignoring social media is a huge mistake. Rather than ignore it, why not try to learn how to maximize it for your business? Social media is where all your potential clients are… and it’s where you need to be.
So how exactly does one ‘do’ social media? Let’s cover the basics.
Tip #1 Keep it Fun
You want to keep it professional, but a little fun won’t hurt either. Think about your audience; it’s all about THEM. Don’t bore them to tears, but don’t seem like a teenager on Snapchat with friends either.
Remember, you’re competing for screen time with pictures of cute babies, puppies, and kittens. Shy away from the dirty part of maid service. The likelihood of someone stopping on a post about a dirty bathroom or floors is pretty low. Engage with your followers – don’t chase them away!
Tip #2 Stick Around
Be consistent with your community and post updates regularly. People’s attention spans online are insanely short – on average, 8.1 seconds! You need to connect and connect fast. So what is it that your potential clients are looking for? Stories. Stories that connect with them on an emotional basis.
It’s easy to dismiss social platforms, but their impact is significant. These platforms can help you connect with your future audience, particularly if you choose stories that resonate with them and seal your credibility as an expert in your industry.
Tip #3 Model What Works
Several maid services are already taking full advantage of what social media has to offer and leveraging it to supplement their marketing efforts. Because of this, they are reaping benefits that you may not be.
Have a website? You should if you do not. Make sure your site has a blog. Create useful content that answers potential client’s questions and post that content on your website as a blog post. Push those posts out to various social media platforms and promote it. Some examples of this type of content might be, “Why Should I Hire a Professional Maid Service” or “Benefits of Cleaning Your Home Regularly.”
Tip #4 Use LinkedIn
LinkedIn has become a relatively new player in the social media arena in recent years. Business owners use LinkedIn as an online networking tool. Essentially, it is a huge digital business arena after hours. LinkedIn is the place where you can connect with local office managers and business owners. Once you make those connections, then you can go about advertising your services directly to those in your local area who are looking for local maid services.
When it comes right down to it, social media is just another tool for you to market your maid services successfully. Don’t be afraid to use social media to drive attention to your business. Yes, there is a learning curve, but once you have overcome that, social media is as easy to use as any other resource you have available to you. To learn about these resources and how we can help, visit us at https://compasswave.com/.