Cleaning companies are in high demand because they make clients’ lives easier. In addition to taking over hated tasks, you also give customers more time to do what they love, including spending time with family or working to grow their own businesses. Deciding to start a cleaning business is just the first step. While it would be great to open your business with a long list of clients, the truth is most cleaning companies have to work on marketing their business to build the client list they desire.
Finding ways to actively market and promote a cleaning company requires commitment and flexibility to try new strategies when necessary. Since every cleaning company is different, it’s vital that owners test different strategies until they find one that works. Here are 5 marketing tips to help your cleaning business thrive:
Create a social media presence.
Social media platforms like Facebook and Instagram are great business tools for cleaning companies. Create business pages on the platform you are most comfortable with or where ideal clients spend their time. Commit to posting daily while limiting the number of sales posts. Focus on adding value to customers’ lives with cleaning tips, before and after pictures of common problem areas (behind the fridge!), customer testimonials, and videos that spark conversations.
Establish a referral program.
Referrals are the best way to grow your business, but sometimes customers don’t realize you are accepting new clients. Create a flyer or e-mail that offers an incentive to existing customers for referring new ones. A percentage off their bill is a great way to entice them to spread the word about their experience.
Create a user-friendly website.
Today’s customers rely heavily on the Internet to research brands before making a choice to move forward. Make sure you have a website that answers frequently asked questions, outlines services offered, and includes a call to action to request more information or a quote.
Educate yourself on search engine optimization.
Launching a website with no search engine optimization (SEO) strategy won’t help you attract new customers. The better optimized a website, the more likely it will show up in search results when potential customers are looking for local cleaning companies.
Make quote requests easy.
Make it easy for customers to request quotes with an online estimator designed for cleaning service companies like yours. Estimators let you set guidelines for rates based on how users answer certain questions. This not only frees up some of your time from quoting, but it also quotes instantly which increases customer satisfaction.
These are just a few ideas on how you can successfully market your cleaning company. Choose one or two to start and spend time testing them so you can measure the return on investment.