How to Grow Your Cleaning Business in 2019

Many entrepreneurs look at starting a cleaning business because of the flexible schedule opportunity and the low startup costs. Whether you are in the beginning stages of starting a cleaning business or are ready to grow in 2019, success starts with finding more clients. Too often, business owners want more clients but are unsure of where or how to find them. You can’t rely on ads to automatically produce results or that you will be privy to a long list of referrals from existing clients. To help, we have put together a list of ways to help you attract more cleaning clients in 2019.

Know your ideal customer.

In the early stages of opening a cleaning business, many owners focus on quantity over quality of customers in an effort to generate revenue. Not every type of client is your ideal match though. It is better to create a list of demographics that outlines your ideal customer by looking at existing profitable accounts. Do they live in a certain area? Have a certain income level? Own a specific type of home?

Engage with potential customers.

Today, more customers utilize the Internet and social media platforms for their research because it is less threatening. Cleaning businesses should utilize live chat on websites to engage with customers and answer questions while they are on the website. On social media platforms like Facebook, businesses can set up a messenger strategy that prompts the user to click on various questions to learn more information.

List your company on business directories.

Online directories including Yelp, Google, and Manta are a great way to increase traffic to your cleaning business. These also allow happy customers to leave reviews about their experience.

Create a referral strategy.

Current customers may not know you are looking for new clients. Increase the number of referrals received by creating a referral strategy. Start by sharing with customers you are are looking for new customers just like them. This will automatically get them thinking about friends and colleagues with similar lifestyles that could benefit from cleaning services. You may also choose to reward customers for referrals, but oftentimes starting the conversation helps enough.

Test paid advertising.

Paid digital advertising on social media and Google are a powerful way to target the territory and types of customers you want more. Unlike traditional advertising, you are not locked into long contract periods which allows you to control advertising depending on current needs.

Build credibility.

Deliver hard work, great results, and what you promise in order to create a credible name for your company and services. When you are true to your word, clients are more likely to share with others, leave positive reviews, and recommend you to the community.

Focus on the benefits.

Don’t get caught up in the price scare by offering proposals below your desired rates. If you find yourself low-balling every project, look at buying online estimating software instead. This will allow you to set rates and customers can instantly request a proposal with a few button clicks.

Share your passion.

When you are passionate about your business, others want to be part of it. Share your passion for helping homeowners with everyone.

Take the challenge to grow your cleaning business and implement these strategies in 2019. If you have questions about online estimating software, contact the team at Compass Wave today.

Benefits of Online Estimating Software for Maid Services

Running a cleaning or maid services business requires owners to continually look for areas of improvement, build relationships, and be flexible. Being flexible includes being open to a new way of tackling the everyday activities of running a business like creating quotes and providing estimates. Through the years, many companies have changed the way they approach this task by utilizing online estimating software. While technology increases efficiency and creates better outcomes for businesses, some owners still question whether it is worth the investment.

There are several benefits to using online estimating software for your cleaning business. We’ve put together the top benefits below:

Saves you time.

Time is valuable and every minute a business owner spends creating proposals or estimates is time lost doing other valuable tasks. Estimate how much time you spend weekly interviewing potential clients and creating estimates. Is it 5, 10, or even 20 hours?

Now, think about what you could do instead including marketing your business, building relationships, and completing jobs. These three things are extremely valuable to the bottom line of a cleaning business. Online estimating software gives you this time back and creates more available time for other important areas of your life like spending time with family.

Increases trust in your company.

These days most customers rely on technology and the internet for research, shopping, and many other day to day activities. Customers expect the businesses they work with to also utilize technology because it often makes their lives easier. By using online estimating software, your cleaning business makes getting an estimate easier for customers. This sets you apart from other businesses that still require a phone call or meeting to discuss the project and ask questions.

Capture more leads.

A human attention span is minimal, making it vital that you capture their attention in the first nine seconds they visit your website. Traditionally, cleaning companies direct visitors to fill out a form or call for a quote or appointment. Many customers tend to move onto the next possibility (your competitor) when this is the case because they don’t want to wait. Giving them the opportunity to request a quote online keeps them on your website longer and satisfies their desire for an instant answer.

Increases profitability.

As a business owner, your time should be spent on revenue-generating tasks. Creating estimates is not only time-consuming, but they also pull you away from these revenue generating responsibilities. By using estimating software, business owners are able to spend more time where it matters most and increase profits as a result.  

Creates a tracking system.

The best online estimating software solutions also store contacts giving cleaning business owners an easy way to follow-up and track their leads versus close ratio.

Having the ability to track estimates over time in one system is much more efficient than trying to utilize a paper system or spreadsheet.

Attract more traffic to your website or social media profile.

Building an audience in today’s digital world is vital. However, many cleaning businesses struggle because they don’t have a reason to direct traffic there. By adding online estimating software to your website, it becomes more than a digital brochure and encourages traffic.

If you have questions about whether or not online estimating software is right for your cleaning business, contact the team at Compass Wave.

How to Increase Your Cleaning Business Profits

A general goal for any cleaning business owner is to make a profit. Unfortunately, simply launching a business with the hopes of finding success is not enough to result in a green bottom line. The best thing a cleaning company can do is create a plan that increases revenues, reduces costs, and ultimately grows their profits.

Whether your cleaning business is a few years or a few months old, there are steps you can implement today to help increase profits.

Implement a referral strategy.

One of the most cost-effective ways to increase cleaning business profits is by gathering new clients via referrals. Be intentional in gathering referrals through conversations with existing customers. Share with them that you are looking to grow your business and would love their help in finding other clients like them. Take it one step further by personally thanking them with a handwritten card or publicly thanking them on your social media profiles. When you show appreciation, existing clients are more likely to continue to recommend your business to others that need cleaning services.

Categorize existing accounts.

In the early stages of starting a business, many cleaning companies focus on quantity. However, not every client is profitable or easy to work with. There comes a time when it is best for a business to review their client list and identify which are ideal clients (the ones you want more like) and which are not profitable or cause more headaches than joy. Removing unprofitable customers from your workload is essential to increasing long-term profits and decreasing stress.

Review your pricing strategy.

Are you charging what your services are really worth? It is tempting to charge low prices to acquire new customers, but it is not always a profitable decision. Review your existing pricing strategy and look for areas to increase fees. If you are worried about losing customers, make sure you read number seven below.

Be responsive to customer needs.

People want to work with businesses that make them feel important. The best way to show that customers are more than a number or line item in your billing is to be attentive. Return calls, check in after services and deliver what you promise to retain customers and remain profitable.

Create systems.

Having established systems for how you run your cleaning business is essential to increasing profits. Systems should include established methods for cleaning a home as well as internal documentation and invoice processing. Having established systems increases overall efficiency and productivity for you and any employees.

Use online estimating software.

Estimating software saves cleaning businesses time that can be used on revenue-generating tasks. Online estimating software allows leads to request and receive quotes instantly online instead of having to wait for you to review the request and manually create a proposal. The faster a cleaning business can respond to a quote request, the more likely you are to gain a new client.

Stop selling on price.

It is tempting to focus on price, but it won’t attract a loyal customer base. Learn to sell on value and worth instead. When customers hire you for cleaning, they gain back time that they can spend on more important areas in their life. When you can focus on what that area is and how the customer’s life will be better, they are more likely to commit and remain loyal.

How to Start a Cleaning Business

Starting a cleaning business is an attractive venture for many because of the low overhead expenses, flexible schedule, and growing demand. The cleaning industry is expected to grow to $46.3 billion by 2020 according to Statista, making now a prime opportunity to get on board. However, starting your cleaning business from scratch isn’t always easy and requires more than getting your hands dirty.

Just like starting any business, launching a cleaning business requires planning, a solid marketing strategy, and knowledge of industry standards. With more than 875,000 cleaning businesses in the United States, success won’t happen by taking shortcuts.

Here are our best tips on how to start a cleaning business in 2019:

Decide on Funding

While the startup costs for a cleaning business are relatively low (unless you plan to purchase property), it is still important to have a funding plan. Start by contacting local banks or investors to discuss your options for financing, line of credit, or small business loans.

Pick a Niche

Don’t be quick to think that cleaning is cleaning. There are many options and specializing in something is important to your long term success. Do you want to clean residential or commercial? Are you planning on offering carpet cleaning or not? Will window cleaning be a service you offer? Having these planned out ahead will prevent wasted time later.

Establish a Budget

A budget should estimate expected expenses as well as income projections. This is also the time to decide on how to charge clients: hourly or project-based. The two biggest expenses to consider include supplies and transportation. If you plan to hire employees, you should also consider wages, insurance, and taxes in the budget.

Don’t Skip the Legal Stuff

Deciding on a business structure, registering a business name, and requesting an EIN from the IRS are critical in running a cleaning business legally.

Purchase Business Insurance

Buying business insurance for a cleaning business is also important to do prior to the first cleaning job. Every time you enter a client’s house or office, there is a risk something will get broken or go wrong. General liability, professional liability, worker’s compensation, and janitorial bonds are three types of insurance to consider.

Purchase Equipment and Supplies

Many cleaning businesses provide supplies as an added benefit to their clients. Brainstorm a list of supplies needed to complete the services you plan on offering including gloves, cleaning products, towels, aprons or uniform, vacuum, dusters, and squeegees.

Invest in Technology

The right technology saves businesses a lot of time in the long run and programs such as Quickbooks, estimating software, and payroll services are a great place to start. Quickbooks and payroll services help owners streamline and organize billing, payroll, and invoicing. And estimating software, like Compass Wave, allows you to quickly provide cleaning quotes to potential clients online.

Market the Cleaning Business

Marketing is vital to the longevity and profitability of any new business. Building a website, creating social media profiles, and attending networking events are just a few ways to spread the word about your new cleaning business.

In today’s fast-paced society, more and more individuals and families are relying on cleaning services to help them in their daily lives. Now is a great time to start your own cleaning business. Follow these guidelines on how to start a cleaning business, so you don’t miss any of the important steps along the way.

ISSA Convention in Dallas Texas 2018

ISSA Show in Dallas Texas

In October we attended the ISSA Convention in Dallas and we had a blast! This was our second time attending the ISSA Convention, but our First time exhibiting in Dallas.

Not only did our Compass Wave software draw some attention, but we are going to be working on websites for some Cleaning companies, Janitorial companies and more!

Thank you to our Team here in Dallas and the team back home helping us keep our current clients happy while we bring more work home!

Special thanks to Matt Lane for his hard work helping run the Booth as well!

During the show we were able to sign up multiple maid service companies for our Estimating Software, and also promote our website capabilities as well. Since we attended the Convention in Dallas we have received awesome feedback and have continued to update our software to stay ahead of others in the industry.

Compass Wave Booth at ISSA Show in Dallas Texas
Here is our Booth at the ISSA Convention in Las Vegas

In 2019 we plan to release even more Integrations such as our Zapier Webhooks Integration and continue to add even more features to be announced on the backend.

Mark Lane Compass Wave Booth in Dallas Texas

As the owner of Compass Wave i’d like to thank Matthew Lane for helping before, during and after the convention. Matthew was a wonderful partner in helping make our trip to Dallas a HUGE success.

We would also like to thank our customers who have used our software and provided testimonials on how it has helped their cleaning business grow. And last but not least, thank you to the ISSA Organization for the opportunity to showcase our product at your Convention.

If you haven’t seen our newest Product Review by Industry Expert Angella Brown, then you have to check it out!

If you haven’t signed up for our software yet, go ahead and watch our FREE DEMO and see just how fast it is to create an instant estimate today!

We can’t wait until VEGAS in 2019!!! Are you ready???  See you there!!!

Supporting your maid service business one application at a time,

Mark Lane
Compass Wave

User Guide – How To Setup A Zapier Webhook Integration

(Example – SMS Notification)

You can easily integrate Compass Wave to your other services by using a Zapier webhook. First make sure that you have an account with Zapier.

Zapier is a third party software that specializes in connecting different software together. You can connect up to, and automatically send your collected data to Infusionsoft, HubSpot, Google Sheets, Gmail, Dropbox,  and Quickbooks to name just a few.

You need to make sure that you setup a zapier account before going into the steps listed below.

1. Login to your Zapier Account and click on The Dashboard. Click on “Make a new zap”. This will bring you to a page where you can then search for your trigger action. Here you will search and select “Webhooks by Zapier”.

Zapier webhook - compass wave

2.  Next you should  choose “Catch Hook”. Basically the trigger will look for new submissions every 15 minutes (you can upgrade your zapier account to decrease the amount of time). Click Save.

Zapier webhooks trigger

3. On the next screen it will ask you to Pick off a Child Key. This step is completely optional. You can skip this step as it’s not needed.

Zapier child key webhook - compass wave

4. The next screen it gives you a url that you will want to paste in Compass Wave. Do not click the next button until you are finished with step 5. The next step will outline where to paste the url in Compass Wave. Obviously, your url will be different than ours or anyone else’s. Please paste the specific url that you have on your screen. Make sure you copy the url in preparation for step 5.

zapier webhook url

5. Login to Your Compass Wave Account and go to the Settings->Tools-Integrations page.  In the Webhook field paste the url that you copied from zapier into Compass Wave. Then click Save.

Zapier webhook url - compass wave integration

6. Next you will need to open up your Compass Wave Estimate Tool URL, completely fill out your form, and submit until you get to the end. This is absolutely crucial that you fill out all of the fields in your tool. In the next few steps you will need to tell your Zapier Action where to map the data. If you do not completely fill out the Compass Wave Estimate Tool Form, then zapier will not import data that you haven’t mapped in the action. You can grab your URL under the Appearance Tab.

compass wave appearance

7. Once you have completely filled out your Estimate Tool and submitted, go back to your zapier account and click the button “Ok, I did this” to move onto the next step.

8. In the next step the trigger will go out and try to find the submission that you recently submitted from the Compass Wave Software. You will know the trigger found it when the green “Test Successful!” screen shows up. Next click the continue button and follow the next steps to add an action.

Setting up your Zapier Action

You can setup any number of Actions, but for this example We will be setting up an SMS action.

9. Very similar to setting up your trigger; you will need to search, find and select the action that you want. I have selected SMS and I want to send a new Text Message each time that a submission is comes through with the trigger.

zapier sms - compass wave

10. Next you’ll need to confirm your Mobile Number. This is all done within the zapier system. Once you’ve added your number, you can save and continue. You’ll then want to edit the Template with the information that was gathered through the previous steps.

zapier webhook sms setup preview

11. After you are finished mapping to your SMS Template, click continue. The next screen shows a summary of the mappings that you’ve done. Click Create & Continue to finish making your zap. After pressing continue, it creates a zap and sends a test though to your SMS Number. Check your mobile phone to make sure that everything mapped correctly and was received.

Zapier webhook test successful - compass wave

12. After you are done confirming your Text Message, press Finish to complete your zap and name it. It is important that you turn your zap on to activate it.

That’s it! You now have customized your Zapier Webhooks Integration with Compass Wave!

Remember there are 1000’s of Apps within Zapier that you can integrate with. Simply substitute the Action steps above with whichever integration you wish to use with Compass Wave.

If you haven’t already, watch our FREE DEMO and see just how fast it is to create an instant estimate today!

Supporting your maid service business one application at a time,

Mark Lane
Compass Wave

Improvements & Features – Maid Service Estimating Software

We wanted to update you on a few improvements!

First we wanted to let you know that we will be attending the ISSA Interclean 2018 show in Dallas Texas this year! Please visit or share our Booth 1449.

Recently we rolled out some User Interface updates.

Compass wave now integrates with Quality Driven Software and includes a more modern look for our Estimating Software. We’ve also introduced some new Fields regarding your customer’s information that you’re able to update within our Maid Service Estimating Software. Including: Scheduled Service Date, Notes, Quoted Amount, Employees, and Job Completed.

  1. modern address estimating formWhen you open up your Estimate Tool you’ll notice we modernized the Estimating Form.
    • The field labels are now above the fields.
    • We’ve also updated the input fields look and feel as well.
    • When you view the Google Map you’ll notice it is now more interactive as you can click on the pin and see a more detailed view of the home.
  2. When logging into Compass Wave you’ll notice we now have an “Actions” Dropdown.
    • From this Dropdown you’ll be able to Export the full database in CSV format. This export includes ALL Prospects including the ones who haven’t completely gone through the last step of the tool. This information will be great to use for your re-marketing efforts (Mailings, etc.).
    • We have also added an Export specifically designed for Quality Driven Software. Quality Driven Software is a Customer Survey Management Software. Our Export allows you to export your Completed Jobs (which we’ll explain in our next update announcement below), by date range. You can then import this directly into their software to send surveys to your Customers. We plan to do a full integration with their software in the near future.
  3. When you View a Prospect in Compass Wave you will now see a “Pencil” icon. You can click on this icon and now update specific details for each Customer. By CLOSING the job, you’ll now see a checkbox next to the Details information as well as be able to export the information For Quality Driven Software (Only completed jobs are exported).

update details redesign compass wave

Did you also know that we have a Customer Referral Program? Our Referral program is named 3 For 3 and It’s FREE! Getting your renewal for FREE is simple! When you Refer (3) potential customers and they become a paying customer for atleast 3 months, as long as they continue to be a Compass Wave Customer, your next Compass Wave membership renewal is FREE!

compass wave modern login

When you log into Compass Wave just look for the “Refer a Friend” button in the top right and click the Facebook Share button, or email the referral code to any cleaning business that you network with that may benefit from our Online Estimating Software.

We have also been active on Facebook. Please visit our page to keep up to date with our feature releases, and tips regarding Leadership & Residential Home Cleaning.

If you have any questions regarding our recent updates, please contact us.

We would also like to thank our customers who have used our software and provided testimonials on how it has helped their cleaning business grow.

If you haven’t already, watch our FREE DEMO and see just how fast it is to create an instant estimate today!

Supporting your maid service business one application at a time,

Mark Lane
Compass Wave

ISSA Convention in Las Vegas 2017

issa convention 2017 las vegas seminarIn September we attended the ISSA Convention in Las Vegas and we had a blast! This was our first time attending the ISSA Convention and we thought it would be a good opportunity to introduce our Maid Service Software to the Residential Cleaning Industry.

During the show we were able to sign up multiple maid service companies for our Estimating Software, and also promote our website capabilities as well. Since we attended the Convention in Las Vegas we have received awesome feedback and have continued to update our software to stay ahead of others in the industry.

compass wave las vegas issa convention booth
Here is our Booth at the ISSA Convention in Las Vegas

In 2018 we plan to release more Video Tutorials and expand the functionality of our Estimating Software with both UI Improvements on the backend as well as even more features to be announced on the backend.

As the owner of Compass Wave i’d like to thank Matthew Lane for helping before, during and after the convention. Matthew was a wonderful partner in helping make our trip to Vegas a HUGE success.

We would also like to thank our customers who have used our software and provided testimonials on how it has helped their cleaning business grow. And last but not least, thank you to the ISSA Organization for the opportunity to showcase our product at your Convention.

If you haven’t already, watch our FREE DEMO and see just how fast it is to create an instant estimate today!

Supporting your maid service business one application at a time,

Mark Lane
Compass Wave



Create a fast home cleaning estimate

Create a fast home cleaning estimate today!Create a fast home cleaning estimate

How fast can you create an estimate? That’s a question you might hear from prospective customers more than you think. Whether they are telling you that, or saying it in their head before they fill out that cleaning estimate form on your website. Chances are they are already researching other competitors in your area already to provide them with an estimate.  Set yourself apart from other cleaning businesses by having a competitive advantage and create a fast home cleaning estimate today!

The fact is time is valuable these days. Customers want to know the price of something before they even talk to you on the phone. But if you put your prices out there, you are losing out on valuable information that they might actually be willing to provide.

That’s the power of Compass Wave. Our software allows you to not only customize your pricing to be more accurate than ever before. But our maid service software also provides those potential customers the pricing they are looking for and provides your cleaning business details on that prospective customer you might have never previously received with a normal contact form.

Doing an in-home estimate takes time that most of us don’t have as we try to grow our business. Our software take the guess work out of your hands and provides you with valuable information than can help you close more sales for your cleaning business.

Don’t wait to hear “How fast can you create an estimate”, create fast estimates today with Compass Wave! The only residential cleaning software that works seamlessly with your existing website!

Check out our Sample Tool and see just how fast it is to create an estimate today!

Supporting your business one application at a time,

Mark Lane
Compass Wave

Cleaning Estimate Form

Cleaning Estimate Form

Do you have a Cleaning Estimate Form on your website? Anyone who owns a Cleaning Business knows that it’s important to get as much information from a prospective client prior to having to visit their home to provide an estimate. In the past having a Contact or an Estimate Form was enough to be able to provide accurate estimates for prospective customers. The problem with an Estimate Form is it still requires you to perform the work involved with quoting out the work.

Cleaning Estimate Forms can have as many or as little questions as you want, but you still need someone with Technical abilities to put together the form on your website depending on what platform you are using. The Cleaning Estimate Forms also usually never are able to be customized with pricing abilities which would deter prospective customers from possibly even filling out the form in the first place.

With very little technical skills our Maid Software allows you to choose the Questions you ask a Prospective Customer and associate those questions with the appropriate cost drivers. We then provide you the ability to customize the look and feel of our maid software and provide you the code which you can then Place on Facebook or your website. If you don’t have your own website, you can still use our maid software!

When you use our Maid Service Software you are allowing your customers to obtain an Instant Estimate and the detailed information is then sent to your fingertips to close the sale.

Our maid software is very affordable and can save your cleaning business time and money compared to performing manual  in-home estimates. If you need help customizing our software, or would like to learn more about how our maid software is better than a standard cleaning estimate form contact us today!

Don’t forget we are also an Industry Partner of Arcsi as well!

Supporting your business one application at a time,

Mark Lane
Compass Wave

Online estimates made easy