Today’s maid services client is looking for instant information on a simple and easy-to-navigate website. Creating your website might seem like a daunting task but it doesn’t have to be. The most important decision to make is what to include in your website. You want to make a good first impression and provide as much information as possible; but this can backfire if you try to cram it all on your homepage. This brief guide will showcase the most important aspects of a simple, yet thorough, website.
Give Your Customers What They’re Searching For
The average time a person spends browsing a website is 15 seconds. You want to make sure to hook your potential customers in those first 15 seconds so they stay on your site. Your potential customers will want to know what services you provide, what geographic area your business covers, and what your contact information is. Having a simple home page with this information clearly displayed will do a lot to keep the focus on your website.
Tell Them Why They Need You
Prepare a powerful statement that tells your potential customer exactly how using your maid services will impact them. This statement should impact them emotionally while drawing attention to the benefits of your maid services. Do you want your potential customer to feel relief, comfort, pampered, and/or secure? Your message is a powerful way to make an immediate impact.
Less is More When it Comes to Website Design
Keep your website simple and neat. Don’t clutter it with too many pictures, quotes, graphics, over the top colors, or menu choices. Keep your color choices simplistic and stick to a pallet of two to three colors. Be consistent with your color scheme, font choice, logo, and anything else that will appear on multiple pages throughout your site.
Other People’s Opinions Matter
Make sure you have client reviews on your homepage. People want to know what other people think of your maid services business, and reading reviews from your clients can be enough to convince them to schedule an estimate. Including your online review rating from popular sites such as Yelp, Google, and the Better Business Bureau is quick way to build trust. There’s no better way to strengthen your business reputation than by having client testimonials.
Give Potential Customers the Power with an Easy-to-Use Estimating Tool
The number one question potential customers have is about the cost of service. Give them an easy way to answer this question by using an online Maid Services Estimating Tool that easily integrates into your website. Compass Wave provides a customizable estimating tool that generates online estimates quickly and accurately. Add questions to customize your potential customer’s experience and turn prospects into clients with ease.
