Whether you have been at your cleaning business for a while or just opened your doors, there’s always a need to expand your customer base. If you have done your due diligence and have your prices set competitively, you’re probably wondering how to get more clients without cutting prices. As long as you are in line with your competition, cutting prices should be the last thing you consider. Undervaluing your services is always a bad idea and makes you appear to be desperate for new customers. Here are a few better strategies to build up your customer base.
Who are your clients?
What you want to understand is who your ideal clients are. The best clients are recurring ones, so you want to make sure your services cater to those you want to build long-term relationships with. If you’re thinking, “I can clean for anyone,” you might have the wrong approach. Focus on a select group of businesses or individuals so you can become laser-focused on their specific needs. Once you establish yourself in a specific niche and word gets out that you are an expert in that area, more customers will follow.
Develop your marketing plan
Running a cleaning business with no marketing plan is like entering a dart competition with a blindfold on. One key step to this plan is to have active and up-to-date social media channels. People find everything on the internet, including services such as yours they need. You should also have and maintain a website that showcases the services you offer and has clear ways on how customers can reach you for more information.
Nurture your current customers
Your current customers are your access to future business. How? Referrals! Ask your current customers for referrals. The odds are pretty good they have friends, colleagues, and families in similar lines of work that can use your help. To nurture like a pro, make sure you have a system in place to solicit and capture referrals. Don’t let those golden opportunities pass you by!
Build your network
Get out in the community and network, network, network. Join your local Chamber of Commerce. This is a great way to get to know other businesses in your area and a great way to connect with some potential new customers. Remember, the more people that know you and understand the services you provide, the better. Word of mouth is the best marketing tool you have available to you!
Enacting these tips will have you well on the way to adding more customers to your list, all without lowering your prices! To learn more about our services and how we can help your cleaning business, visit us at https://compasswave.com/.