Three Tips for Optimizing Google My Business Listings for Cleaning Companies
by Mark Lane
An essential first step of upping your local SEO game is to claim and verify your Google My Business (GMB) listing. When your GMB is optimized, your cleaning business is more likely to appear in Google Maps and organic rankings. If your business qualifies, you can claim your GMB profile listing for free and add relevant contact information such as your phone number, address, and hours of business. Here are three tips to get you well on the way to optimizing your Google My Business Listing for your cleaning company.
1. Complete Your Profile
When filling out your GMB profile, answer all the questions. Leave no fields blank. The more information you provide, the easier it will be for future clients to find you and contact you. Also, don’t make the mistake of thinking this is a one and done task. Check your profile often to make sure the information is accurate. Be aware that anyone can change your business information by clicking the “suggest an edit” option on the listing.
2. Use Google Posts
Google Posts are the short, small ads you can include in your GMB profile. You can add photos, links, or a call to action, such as a limited time special to your posts. When you have a new product or service, add it with a picture and a link to purchase in the case of a product. Holding a special event or sale? Add them as a post. Google Posts stay live for a week, and they are a great way to share current news about your business.
3. Respond to Reviews
Positive reviews will work wonders for your search rankings and will increase customer opinion and trust. It’s all but a guarantee that if someone is searching for your business, they are going to read your reviews on Google. Respond to positive reviews with a word of thanks. Don’t shy away from addressing negative reviews. Provide an apology and a means of contact so you can discuss the situation offline. There is no need to get into a back and forth comment battle, but your weighing in on the situation will look good to those reading the reviews in the future. Some people just tend to leave nasty reviews, but responding to every review will increase your company’s image.
If you are looking to get a leg up on the competition, optimizing your GMB listing is a great way to start. Update it and check it often, and you will soon be on the way to growing your cleaning company’s client list. Once you have grown your client list, check out some of the resources available through Compass Wave to help your cleaning business run it’s best.
