Moving is an inevitable part of life, whether due to a new job, a natural disaster, or growing a family. The unique aspect of moving companies is that everyone will need your services at some point. What proves difficult is generating leads to expand your moving business and increase awareness of your services in the community.
Here are five marketing tactics to bring in new clients for your moving company:
Send Mailers at Optimum Times
Sending a postcard or brochure listing your services can go a long way if sent at the optimum times. However, if not carefully planned out, residents may view your mailer as “junk mail” and throw it away. The key is sending mailers twice to potential clients with a week apart in between each. Mail them out when a home goes up for sale and when a home is pending. Connect with companies such as USA Home Listings or Just Listed Mailers to acquire the data of people whose houses are up for sale or pending sales. These companies supply a list of people for your target audience to capture specific home values or counties.
Boost Your Search Rankings
The first place movers typically go to find a company like yours is through a search engine, such as Bing or Google. Showing up on the first page of a search engine when movers search for keywords is the best place to get leads. To boost your search engine optimization, ensure you have keywords on the landing page of your website. These could include moving, movers, and moving services. Include the name of the city and/or county you are located in. Having a Google Business Profile page can also benefit your lead generation since it will list your hours, contact information, and location to appear on Google Maps.
Advertise on Wheels
A physical medium to advertise on is your moving trucks. You must use them for your services, so it is easy to display your logo, key services, and contact information to generate new customers. Legally park your moving trucks at large community events or drive on local freeways during heavy traffic. When you are using your moving trucks, perhaps when moving a nice large home, take photos and videos to use on social media and in website posts. Create a fun or witty hashtag for your customers to create user-generated content with your moving trucks.
Use Your Current Customer Base
Generating leads does not need to be stressful. Utilize resources you have already acquired, including your existing customer base. Regularly keep in touch with previous customers through email campaigns to maintain those relationships. Encourage them to tell others they know about your services through referral incentives, such as a percentage of their fee taken off.
Network with Professionals Already in the Game
Establishing and supporting relationships with professionals already in the real estate industry is essential. This can be mutually beneficial since you can recommend one another’s services and expertise. In addition, real estate professionals want to make their clients’ buying or selling process easier. Therefore, by having a good relationship with real estate professionals, they can easily generate referral leads for you. Network with professionals, property managers, and home lenders online or in person at events.
By implementing these tips into your marketing and advertising, you will be generating leads in no time. Compass Wave offers an embeddable widget that can be placed on your website or social media pages if you need an extra boost. To find out how Compass Wave can help your moving company business generate leads and distribute estimates, visit our website to explore our services.
