When it comes to your residential cleaning business, having great clients is a must-have. Not only for higher profit purposes, but also a more positive working experience. Pretty much anyone can call you for maid services, but that does not mean you should take them on as a client. As a business owner, you need to make sure that you have clients that will be loyal and refer you to other business.
First and foremost, you need to reflect on what types of clients you desire. Do you think people who live in the city would benefit most from your maid services? What about those who live in the suburbs? Are you going to look for a certain income level? Maybe you will require a more specialized demographic like landlords or business owners.
Once you decide the target market that you are going to go after, it is time to attract those clients. Marketing is going to be your best friend in your cleaning business when attempting to attract the right type of client. You can design a marketing plan that is specific to the demographics that you have set for your most desirable types of clients. It is a good idea to update your website to say that you specialize in a certain type of client based on what you think they would search for. For example, ‘maid services for large families.’
When you have built your client base and feel comfortable that you made the right choice in the type of customers you desire, the easiest way to screen new cleaning clients is to work on a referral basis. The saying goes that birds of a feather flock together, so those customers you went out searching for because they are ideal will have friends and family in the same demographic.
Having a loyal client base within the demographic you chose is a very comforting feeling for your maid services business. It will be important for your business to make sure those customers continue to stay happy. One way to do this, and to book more business efficiently, is to use estimating software. You can use the software by placing an estimating tool directly on your website or Facebook page. Clients are looking for the easiest way to do business, so set your maid services apart by using this state-of-the-art technology.