Many entrepreneurs look at starting a cleaning business because of the flexible schedule opportunity and the low startup costs. Whether you are in the beginning stages of starting a cleaning business or are ready to grow in 2019, success starts with finding more clients. Too often, business owners want more clients but are unsure of where or how to find them. You can’t rely on ads to automatically produce results or that you will be privy to a long list of referrals from existing clients. To help, we have put together a list of ways to help you attract more cleaning clients in 2019.
Know your ideal customer.
In the early stages of opening a cleaning business, many owners focus on quantity over quality of customers in an effort to generate revenue. Not every type of client is your ideal match though. It is better to create a list of demographics that outlines your ideal customer by looking at existing profitable accounts. Do they live in a certain area? Have a certain income level? Own a specific type of home?
Engage with potential customers.
Today, more customers utilize the Internet and social media platforms for their research because it is less threatening. Cleaning businesses should utilize live chat on websites to engage with customers and answer questions while they are on the website. On social media platforms like Facebook, businesses can set up a messenger strategy that prompts the user to click on various questions to learn more information.
List your company on business directories.
Online directories including Yelp, Google, and Manta are a great way to increase traffic to your cleaning business. These also allow happy customers to leave reviews about their experience.
Create a referral strategy.
Current customers may not know you are looking for new clients. Increase the number of referrals received by creating a referral strategy. Start by sharing with customers you are are looking for new customers just like them. This will automatically get them thinking about friends and colleagues with similar lifestyles that could benefit from cleaning services. You may also choose to reward customers for referrals, but oftentimes starting the conversation helps enough.
Test paid advertising.
Paid digital advertising on social media and Google are a powerful way to target the territory and types of customers you want more. Unlike traditional advertising, you are not locked into long contract periods which allows you to control advertising depending on current needs.
Deliver hard work, great results, and what you promise in order to create a credible name for your company and services. When you are true to your word, clients are more likely to share with others, leave positive reviews, and recommend you to the community.
Focus on the benefits.
Don’t get caught up in the price scare by offering proposals below your desired rates. If you find yourself low-balling every project, look at buying online estimating software instead. This will allow you to set rates and customers can instantly request a proposal with a few button clicks.
Share your passion.
When you are passionate about your business, others want to be part of it. Share your passion for helping homeowners with everyone.
Take the challenge to grow your cleaning business and implement these strategies in 2019. If you have questions about online estimating software, contact the team at Compass Wave today.