If anyone knows how to sanitize best, it is those who were running a successful cleaning business prior to the world being flipped upside down. Before the COVID-19 outbreak, businesses and homeowners relied on cleaning businesses to clean their spaces regularly. Primarily for residential space, business has been interrupted amongst the cleaning industry. Companies are opting out of cleaning services to keep their team members safe, or they have had cleaning services visit less frequently since policies have changed to allow for their employees to work from home.
Amidst a global pandemic, your team is held to an even higher standard than ever before to establish a line of defense against an easily transmitted, airborne virus. If business is slower than usual for you, we have a couple ideas to keep your company top-of-mind.
Adapt to the New Normal
The main goal of your business while adapting to a new normal should be to reassure your clients that it is safe for your team to visit and clean. Updating your website and social networks to reflect your attempt to flatten the curve will give clients awareness of your efforts.
Introduce DIY Cleaning Projects
Having social media pages is a free form of advertising and could benefit you during unprecedented times by keeping your business top-of-mind when clients are ready for services again. We are soon leaving winter behind and entering the busiest season in the industry: spring cleaning. Creating posts for at-home DIY cleaning projects to pass the quarantine time could be a fun way to keep your clientele engaged with you. Photos of organized fridges, pantries, and closets motivate people to take on organization challenges in their own homes. If your financials allow for it, you could host small giveaways for your followers on Facebook and Instagram. If they choose to organize an area in their own home, they can post their photo, share your page, and tag their friends to enter to win a simple prize like a cleaning bundle box of everyday products.
Be A Resource
Even if you can’t go into the homes of your clients right now, you can still stay connected with them online. Encourage them to follow your social media accounts, and consider starting a blog if you don’t already have one. People want the best cleaning and disinfectant products right now to keep their homes sanitized and their families safe.They may also be interested in cleaning hacks since many have resorted to cleaning their own homes. Even if you can’t physically be there for your clients, being a resource is just as impactful when sanitation is essential to our safety.
If you are still trying to figure out ways to become a more COVID-friendly business, we have the resources for you at Compass Wave. Our online estimating software allows prospects to generate estimates for the cost of their cleaning in the comfort of their own homes.
If you have any other questions regarding how to run your business smoothly during a pandemic, contact us!