Tips to Grow Your Pest Control Business

Growing a business can be an exciting yet daunting task. You already have professional knowledge and expertise within your field, but you are unsure where to start marketing your business to new segments. This is where Compass Wave can help by automatically generating leads and communicating with potential customers for you.

Here are a few tips to get you started in growing your pest control business:

Design your website to be flexible across all devices

If you do not design your website to be versatile and functional across all devices, potential customers will become frustrated trying to navigate it. Your bounce rate will increase, and they will return to their other search results. The key to a functional website is having a design accessible for computers, laptops, tablets, and smartphone devices. Be considerate of their different dimensions and advantages. Have a clear hierarchy present when someone clicks on your landing page. List key information and services to make it easy for customers to find exactly what they are searching for. Being mindful of these small details can be very beneficial for the customer’s experience, such as having a phone number listed that someone can tap on a mobile device to call and inquire.

Optimize search engine optimization within your website and social media platforms

Consumers find 70% of all services through Google searches, so it is crucial to have your pest control company appear within the first two search results pages. You want to include top-ranked keywords within your website and social media copy. Some important keywords include pest control, exterminator, [name of pest] treatment, and [name of pest] control. You will also want to include the names of the pests you treat, such as bed bugs, termites, bees, or fleas. Since Google also considers geographic location, be sure to list the city and state you are located in across your website. This will ensure people typing in “pest control near me” will see your company services appear. Use variations of these specific keywords throughout headlines, subheadings, blog content, and meta descriptions.

Advertise in your local market with various mediums

An important tactic in growing your business is to have many touchpoints. Depending on your goals and objectives, you want to diversify your marketing approach. A few options include Google online advertising, direct mailers for target neighborhoods, and email marketing. In addition, you can segment different key audiences you want to send advertisements to. Another effective way to show your presence in your local community is to participate in events. For example, have your own table displaying your branding and logo. Residents will retain a good impression of your company and its services, so when the time comes for them to need pest control, they will recall your commitment to the community.

Use satisfied customers to your advantage

If you deliver excellent customer service, you are more likely to gain good reviews from satisfied customers. You can automate an email with a survey or link to leave a review after you complete your services. Use these positive customer experiences to your advantage to show you care and are committed to customer service. List personal testimonials on your website and social media platforms. Potential customers will likely read these reviews when deciding which pest control company to call. This is a great way to set yourself apart from your competitors.

Post consistent expert tips and videos

Build out reputable resources by consistently posting content that displays your pest control expertise. For example, create blog posts, instruction videos, and frequently asked questions on your website under an “Updates” or “Latest News” tab. Expanding upon this content multiple times a week will set you apart by showing your company’s commitment to your industry and professional expertise in completing your services. In addition, potential customers will see your knowledge in action and the experience you have to offer them in their time of need.

The key to building a pest control business is to stay consistent with publishing content and building relationships with previous and potential customers. Once you begin generating actionable leads, Compass Wave can help automate the process with our estimating, invoicing, and scheduling tools. To learn more about how we can help, click here to view our services work.