Commercial and residential cleaning businesses can be a lucrative small business to launch. The industry can be relatively recession-proof; after all, a business or home always needs cleaning. Whether you are thinking of starting a cleaning business or looking for some ideas on how to grow your cleaning company in 2020, here are five ways to make it happen.
When it comes to your competition, differentiating yourself is a must. Potential clients want to know what it is that sets you apart from everyone else out there. What can you do for them that others simply cannot? The first step is to assess the competition. See what people are saying about themselves on Facebook and online reviews.
Once you have a good idea of what the competition is doing, it’s time to go to work. What can you offer that they cannot? Get personal. Start a blog, send out newsletters with helpful tips, or introduce your team in a series of emails. All of this will help potential customers get to know YOU.
Email, email, email
Email marketing is hardly new, but it’s still a great way to garner new business at the end of the day. If you are not doing this, you should be. If you are, there are ways to get more mileage out of the email list. Send custom campaigns to specific people on your list. Hone a message specifically for them. Segment your list into categories to help. You could have doctor’s offices, restaurants, office buildings, and residential. By specifically targeting each group, you can send emails relative to their industry.
Knock on doors
From restaurants to church offices to medical offices, door-to-door sales are still king. It may seem outside your comfort zone at first, but you will soon get used to it. Stop at places when you are out running errands. You would be surprised at how easy it becomes.
Try the side door
Okay, this one takes some creativity. Pitch your business to real estate agents. Many agents offer a free home cleaning as part of the sale. Try home builders. Before they sell that newly built house, they will want a thorough cleaning after the building crew leaves. Both of these are great ways to acquire new business easily.
Network more (and more, and more)
Interject yourself into the local business community. Local networking events are a great way to get your business noticed. The people that attend these events may just be looking for the services you offer. Remember, the wider you cast your net, the more fish you are bound to catch.
Growing your cleaning company in 2020 is not that hard. It will take some grit and determination, but by applying these five tips, you should be well on your way. Once you have your client list full, check out some of the resources available through Compass Wave to help your cleaning business run as smoothly as possible.