We’ve all experienced that feeling of uncertainty. You look at your calendar and wonder how you are going to get more clients. Getting more clients is a puzzle many cleaning businesses are faced with trying to solve. Luckily, you are not blazing a new trail. There are some tried and true methods to help. Here are five ways to attract more clients to your cleaning business.
1. Build an email list
Email lists are pure gold. As long as people continue to communicate via email daily, emails will always remain relevant. The challenge is, how do you build your own email list? The best way to do this is to offer a free incentive in exchange for your visitor’s email. This could be something like a short ebook or helpful infographic. You use the hook of a popup on your website or social media to “advertise” your offer. Whatever you do, the goal is to increase your email list. These are warm leads you can then send regular updates and offers to.
2. Mail campaign
The old tried and true method of sending out a flyer or postcard still ranks among the best strategies for finding future clients. Mail campaigns, especially locally, are quite effective. Designing an attention-grabbing flyer,or postcard mailer will go a long way in making a good first impression and putting you permanently in a potential client’s mind the next time they seek a cleaning service.
3. Paid advertising
The world of digital advertising is here to stay and for a good reason. It’s a great way to reach a large local audience for a relatively small investment. Facebook has certainly become the easiest platform to advertise on with a great ability to target your audience based on location, demographics, and interests. Google Ads are also a great way to reach those in your immediate service area.
4. Offers and bonuses
One quick way to bring in more clients is to make special offers. Crafting an irresistible offer is a psychological marketing strategy that has worked for many businesses, including cleaning businesses. For example, a carpet cleaning business may consider throwing in a bonus window washing. The possibilities are endless. The key is to know your potential clients needs and capitalize on them.
After completing a job, always make sure to ask your customers for any potential referrals. You don’t have to be aggressive about this, but if the experience was positive, people will usually give you referrals without issue.
Attracting more clients is not that hard as long as you are willing to put a little work and creativity into it. Follow these five tips, and you’ll soon have your plate full of new clients. Once you have your client list full, check out some of the resources available through Compass Wave to help your cleaning business run as smoothly as possible.