As COVID-19 continues to fill a significant role in our lives, the demand for maid services has skyrocketed. Thousands of retailers and restaurants are seeking ways to disinfect their spaces to keep customers’ fears at bay.
The cleaning industry is experiencing incredible growth, clocking in an impressive above-average growth of 10% in the US, according to the US Bureau of Labor Statistics. With all this work available, how do you make sure your cleaning business gets seen? Here are five steps to marketing your maid services during COVID.
1. Keep up to date with CDC’s disinfecting procedures
This may not sound like marketing, but really it is. The more you know about what the CDC is recommending, the better off you will be. This will keep you ahead of the curve on what supplies you need to have and on how and what CDC’s best practices for disinfecting are. That knowledge will give you the information you need to broadcast your services and market yourself as knowing, understanding, and being prepared for current cleaning trends.
2. Promote your maid service online
Your best bet is to hit social media and hit it hard! 55% of all US adults get their news from social media sources such as Facebook and Twitter. Take advantage of these platforms (particularly Facebook) to promote your services.
Curate content that appeals to what your audience is in need of. Restaurants and other businesses in public spaces are looking for a cleaning service that is quick and efficient. Post content that shows potential clients what you offer and how you can help them address their needs.
3. Be proactive
Seek out new clients aggressively. Traditional marketing methods such as mailing and distributing flyers promoting your business are still excellent ways to get your maid service’s name out there. Be creative and offer some online webinars regarding sanitation and cleaning. Potential clients can access these webinars from the safety of their own home.
Craft persuasive emails and reach out to your existing client base. Don’t be afraid to ask them in an email, particularly in the closing, to share your email with their colleagues. Networking is your friend. Though networking opportunities may be rare these days, use email to do the legwork for you.
4. Update your online profiles
Start with your website. Include language that addresses COVID and what you are doing to help people meet their needs. Blog about current hot topics like hand washing, wiping down surfaces, and deep cleaning; literally write about anything relative to COVID. Create content of value, and represent yourself as an authority in cleaning during COVID.
5. Word of mouth
Don’t be afraid during these unprecedented times to ask your client base to refer your maid services to others. Chances are, most of your clients will have at least one person in their network in need of cleaning services.
COVID has presented a unique opportunity for you to grow your maid service. Once you have some new clients, be sure to take advantage of the resources available through Compass Wave.