Uncomfortable with Estimating Online?

During a recent conversation with the owner of a household cleaning business, they revealed, “I am just uncomfortable with providing a customer with an estimate online.” I have to admit that this was not the first time I heard this concern when discussing Compass Wave’s Online Estimation Tool. Typically this apprehension stems from the fact that a service is best priced by speaking with the person that is requesting the service and/or seeing the place where the service will be performed. However, having the ability to provide prospective customers with an ESTIMATED RANGE for your services can open the door for you to move forward with a prospective customer in developing a more precise quote.

To further explain, we must consider the difference between an estimate and a quote. An estimate is an APPROXIMATE calculation of the price of a service to be provided while a quote, on the other hand, is a SPECIFIC calculation of the price of a service to be provided.

It is made clear on all Compass Wave estimates provided to prospective customers that the estimate is only an estimated range. All our estimates have a statement that says, “Note: The prices listed above are estimated based on assumptions about your residence and your service needs. We will be contacting you to make an appointment to walk through your home and provide you with a quote for your desired services.”

Also, we allow service companies to set a range for their estimates. This gives them a big target to hit when attempting to estimate the price of a service provided.

We feel that by clearly indicating to the consumer of services that they are only receiving an approximate range of the price of the service to be provided, business managers can feel comfortable utilizing the estimate tool.

Gives your consumers what they want – an instant estimate for the services they desire.

One thought on “Uncomfortable with Estimating Online?”

  1. Having an online estimating tool helps to screen out those persons who are simply lookie Lou’s or price shoppers. These persons are the ones who would without regret eat up your valuable time and energies by either calling you and asking you question after question or by having you come to their homes to do an in home estimate only to tell you at the end that your pricing is too high for their budgets. They are not the serious shoppers that you want to invest your time and energies into, so allowing them to filter themselves out prior to making personal contact with you in my opinion is of huge value to me as a business owner.

    I love my online estimating tool. It frees me from some of my dead end conversations by pre-screening potential clients. It also captures information so that I can, if I choose; send out information to the person who is comparing on price alone that may sway them in future decisions since my literature expounds upon the fact that comparisons should be based on a multitude of factors and not just on price. It also allows the potential customer to play with and tweak their specifications to see just how those tweaks will affect their costs (add in window washing, take out cleaning the fridge) All in all the potential client who comes to me after using the online estimating tool is presold on services and has proven themselves to be ready to purchase. Thanks Compasswave!

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