We’ve all heard the phrase, “first impressions are everything,” when meeting someone for the first time, but have you ever thought about how that phrase applies to your moving company website?
In today’s digital world, long before a person-to-person interaction occurs, a customer’s first impression of your business likely comes from your website. Does your website make a good first impression and convince the audience to do business with you? Here are some factors to consider to make your moving company website stand out.
Represent Your Brand
A company’s website should be a clear representation of its brand. A brand is what differentiates a company from its competition. It is meant to resonate with the intended audience and make a lasting impression. Consistent use of a color scheme, type font, icons, and content are just a few ways to represent a brand.
To connect with your online audience, showcase on your moving company’s website what is unique about your business. It will go a long way in convincing the audience your moving company is the perfect fit for their needs.
The Homepage is Key
A website’s homepage is the equivalent of a brick-and-mortar store’s window display. It should be designed to grab attention and quickly demonstrate value to the intended audience. A homepage should contain the most important information about a business and its services to entice people to explore more pages on the site.
Your homepage should be visually appealing, well-organized, and easy to navigate. Lifestyle images, testimonials, and brief details about what differentiates your business from competitors make great homepage content. If you have Compass Wave’s estimate tool, the homepage is a great place for it to appear.
Keep It Clean
Often less is best when it comes to website design. Simple, modern, clean designs are easy to look at and navigate, especially on a mobile device. Website pages should be well organized and not cluttered. Content like a blog, imagery, and FAQs need to be engaging. Calls-to-action (CTA) should be easy to find and quick to complete.
Keeping your website simple and clean makes your site more intuitive to the audience and timely in online responsiveness. In addition, this eases the audiences’ navigation of your site, increasing the odds of them exploring your entire website to discover more about your company and its services.
Make it Mobile-Friendly
More than half of worldwide website traffic today comes from mobile devices. A mobile-friendly site is key to making it pleasurable for the audience. If a site is not mobile-friendly, viewing and navigating it for a mobile user is frustrating. They will quickly move away from the site to a competitor’s site that does offer a mobile-friendly experience.
Once your moving company website is mobile-friendly, it remains important for you to preview web pages and new content on a mobile device in addition to a desktop to ensure the site functions exactly as intended. If your website is not mobile-friendly, you’ll likely lose valuable business and miss opportunities for that reason alone.
In the moving business, standing out from the competition in service, response time, and overall experience is crucial. However, having a standout website is just as important. A well-designed, attention-grabbing, mobile-friendly site that is simple, clean, and clearly reflects your company’s brand will ensure your company stands out in the digital space.
Compass Wave has some great services you can offer on your website to make it stand out. Learn more here.
