Increasing traffic to your moving company website is important to build your brand, expand your market share and increase revenue. A business website is a digital brochure of your company showcasing its products, services, and benefits. It communicates to current and potential customers what is unique about your business and why doing business with you is the right choice for them.
There are many ways to increase traffic to your moving company website. It may take time to find the right tactics for your audience, but here are five to get you started.
- Focus on Search Engine Optimization
It’s hard to imagine life before search engines like Google, Bing, and Yahoo. Such tools allow a user to enter a few keywords and end up with a seemingly endless list of results. What the user sees and the order in which they see it is determined by a tactic called Search Engine Optimization (SEO).
SEO is the process of optimizing a website to rank well on search engines, or in other words, appear high in the search results. It is a cost-effective, long-term strategy to create higher credibility and trustworthiness for your business, which can drive traffic to your website.
- Up Your Social Game
Effectively using social media platforms to build name recognition and establish trust in the moving company marketplace is also a great way to drive traffic to your website. First, use data to determine the best days, times, and frequency to post on social media platforms for your intended audience. Then, continually monitor data and adjust future social posts accordingly.
Promoting the services and resources available on your website in social media posts will entice your social audience to visit your website to learn more about your company. Compass Wave’s Estimate Tool is a great value-added service to promote on your social channels to drive traffic to your website.
- Connect via Email
Email is another great way to boost website traffic. Email data should be used to determine the best days, times, and frequency to send emails to your contacts. Today, most people open emails on their smartphones, so be sure to optimize your email for mobile.
Write strong, attention-grabbing subject lines. If possible, personalize emails to each individual contact. For example, addressing a contact by name or referencing another bit of personal information they have provided can positively influence contacts to take the action you’re recommending in the email.
- Advertise Digitally
Digital advertising is purchased and strategically placed to attract specific audiences relevant to your moving company business. While there are costs associated with securing these ad placements, the fact that they are highly targeted to specific groups that are relevant to your business could quickly yield a positive return on investment (ROI).
- Create Awesome Content
Creating strategic, quality content is a big factor in the success of the above tactics. When developing content, aim to provide the audience with content they want or need. Use pictures, videos, testimonials, blogs, resources, and more to guide them to content on your website that benefits them. Create content with a specific channel in mind, keep it fresh, and even reuse it to reach as many people in your audience as possible.
You’ve likely spent a lot of time and money creating the perfect website for your business. Making a strategic and continual effort to drive traffic to it will help establish and develop your brand, so when a person is looking for help with their upcoming move, they turn to your business. Check out the services Compass Wave offers to make your moving business stand out from the rest and drive traffic to your website.
